Innovating with Crazy Customers

Innovating with Crazy Customers

Alice (of Alice in Wonderland fame) had a very vivid imagination. Had she been on the job market today, she would have no doubt been sought by Pixar, Google or Amazon. If you read Lewis Carroll’s classic you know the colorful adventures of Alice’s wonder...
Nurturing Perennial Customers

Nurturing Perennial Customers

The daffodils and crocus flowers greeted me this sunny morning as I walked out into the side yard. It was as if they were showing off their best behavior, aimed at enriching my life. They are my friends. They come back every year and seem to thank me for serving them...
Are Your Customers Telling Stories?

Are Your Customers Telling Stories?

Stripes is one of my favorite movies. Starring Saturday Night Live comedians Bill Murray and John Candy, the 1981 hit movie features a scene in which new Army recruits (including Murray and Candy) are in a “get-acquainted” circle with their basic training platoon...
Keeping the Wonderment of a Trainee

Keeping the Wonderment of a Trainee

Sarah was obviously brand new on the front desk of the upscale hotel in Las Vegas where I was staying. My first question at check-in yielded a zealous, “I am new and I do not know the answer, but please let me find out.” She sported a trainee designation under her...