Don’t “Spray and Pray” your customers

Don’t “Spray and Pray” your customers

When I was in combat training years ago, the proper use of combat weapons was obviously on the curriculum. Soldiers spent hours on a rifle range, improving their accuracy. They learned to dissemble a weapon in seconds blindfolded because that might be required for...
The Recipe for Fiercely Loyal Customers

The Recipe for Fiercely Loyal Customers

One cup of TLC (a spice we all enjoy)A large helping of TPC (Tailor-Made, Personalized, and Customized)A pinch of Unique, Unusual, Whimsical, and DifferentA whole bottle of Excellent Outcome (what your customer requested) Blend well and stir with passion. Be sure to...
Great Customer Service is Community On Fire

Great Customer Service is Community On Fire

I love to fly fish. And, I am fortunate to have the Chattahoochee River running across my backyard only fifty feet from the back door of my river house in North Georgia. It is stocked yearly with beautiful rainbow trout for “catch and release” fly fishing....
Delivering “Service with a Hop”

Delivering “Service with a Hop”

The Green Frog Restaurant sat on Lee Avenue in downtown Waycross, Georgia. The site is now the offices of Byrt Financial Advisors. Their board room sports the bar from the original restaurant; old photos and menus don the walls. But it is the backstory that makes...