Make the First Time a Charm

Make the First Time a Charm

Your mother advised, “You don’t get a second chance to make a good first impression.” Correct or incorrect, your customers’ first encounters with you and your organization teach them what to expect as well as whether to return. That first look shapes their...
Power of Remembering

Power of Remembering

This weekend was a time of remembering. My wife and I visited the National Infantry Museum in Columbus, GA. The magnificent museum traces the history of the U.S. infantry through realistic exhibits, amazing sound effects, with colorful displays and graphic movies. It...
Are You Creating a Strong Service Ethic

Are You Creating a Strong Service Ethic

The concept of “ethic” is a philosophy or perspective that is so deeply embedded it shapes what a person considers “right” or “wrong.” We speak of a work ethic as an outlook that drives initiative and ambition. Soldiers may not enter military service with a patriotic...
Don’t “Spray and Pray” your customers

Don’t “Spray and Pray” your customers

When I was in combat training years ago, the proper use of combat weapons was obviously on the curriculum. Soldiers spent hours on a rifle range, improving their accuracy. They learned to dissemble a weapon in seconds blindfolded because that might be required for...
The Recipe for Fiercely Loyal Customers

The Recipe for Fiercely Loyal Customers

One cup of TLC (a spice we all enjoy)A large helping of TPC (Tailor-Made, Personalized, and Customized)A pinch of Unique, Unusual, Whimsical, and DifferentA whole bottle of Excellent Outcome (what your customer requested) Blend well and stir with passion. Be sure to...
Great Customer Service is Community On Fire

Great Customer Service is Community On Fire

I love to fly fish. And, I am fortunate to have the Chattahoochee River running across my backyard only fifty feet from the back door of my river house in North Georgia. It is stocked yearly with beautiful rainbow trout for “catch and release” fly fishing....