Nurturing Perennial Customers

Nurturing Perennial Customers

The daffodils and crocus flowers greeted me this sunny morning as I walked out into the side yard. It was as if they were showing off their best behavior, aimed at enriching my life. They are my friends. They come back every year and seem to thank me for serving them...
What Time Zone is Your Customer In?

What Time Zone is Your Customer In?

Time zones have always been a thinker’s game to me. I still do not really get Greenwich time or how time measurement is really all made up. I do know the birds and squirrels in my backyard get up and start foraging for food at the same time every day all year long...
The Meticulous Creation of Great Service

The Meticulous Creation of Great Service

Every famous beverage—from Dom Perignon to Coors beer—is laced with great stories. Champagne lovers know that a Benedictine monk and cellar master named Dom Perignon was the “father of champagne” and invited his friends over to “taste the stars!” Coors lovers enjoy...
Getting Your Customers To Paint

Getting Your Customers To Paint

“My right hand shakes a bit as you can see,” he said, as he was serving his plate next to me at the giant salad bar. “But, when I stand at the easel and paint, it does not shake at all.” The author of these powerful words came from a high school classmate at our...