Repeat Customers Are Not Necessarily Loyal Customers

Repeat Customers Are Not Necessarily Loyal Customers

Do you have loyal customers? If you said yes, I would ask, how do you know? Is it because they keep coming back? If that’s the case, I would call them repeat customers. To know if they are truly loyal customers requires a little more understanding. I’m not trying to...
The Curb Appeal of Innovative Service

The Curb Appeal of Innovative Service

Curb appeal. It is a fundamental tenet of residential real estate sales. And the concept applies way beyond the view from the curb to subtle detailed touches like a freshly baked apple pie in the kitchen. It is a recognition that a prospect’s antennae include...
The Allure of Simple Honesty

The Allure of Simple Honesty

Earlier this summer, my wife and I traveled over a thousand miles to get to the St. Lawrence River that separates the U.S. from Canada in upstate New York. We paid big bucks to hire the very best fishing guide in the Alexandria Bay area—Aziel Snyder. If was a perfect...