by wiadmin | Jun 7, 2022 | Customer Loyalty
Sometimes you can find an inspiring graphic on Instagram. One that recently caught my eye was a photo of a young girl in tears. The line at the top of the photo said: “He asked this girl: ‘Are you Hindu, Christian, or Muslim?’” She answered: “I am hungry.” It made me...
by wiadmin | May 24, 2022 | Customer Loyalty
One of the most famous automobile dealerships in the world is Sewell Village Cadillac in Dallas, Texas. After calculating the lifetime value of a loyal buyer, owner Carl Sewell, author of Customers for Life, said, “If the typical happy customer spends over...
by wiadmin | May 10, 2022 | Customer Loyalty
I have a confession. I almost always go for the “off the beaten path” choice. Tried and true is typically trumped by “I’ve never had that before.” So, you can imagine my reaction when the waiter seated us and handed us the breakfast menu with the announcement:...
by wiadmin | Apr 19, 2022 | Guest Post
An organization’s values may shape or inform its culture. An organization’s brand influences how it shows up in the world and how customers remember and relate to it. An organization’s mission defines its purpose, its reason for being. An organization’s commitments...
by wiadmin | Apr 12, 2022 | Customer Loyalty
Robert E. Lee is a plantsman from Independence, Louisiana (no relation to the General.) He is famous for creating the encore azaleas—a hybrid between a standard azalea and a Fourth of July Rhododendron. (I am not making up any of these patriotic...