Are Your Promises to Customers Sacred?

Are Your Promises to Customers Sacred?

Mescal is a unique adult beverage I occasionally enjoy. I like it served chilled and neat (meaning no mixers or ice). Mescal is in the same beverage family as tequila, but is made with different types of agave plants; tequila is made only with blue agave plants that...
What If Your Customers Ran Your Business?

What If Your Customers Ran Your Business?

I was working with a client in Alexandria, VA. At lunch, I wanted a simple sample of Old Town cuisine and walked to a small diner a few blocks from the Kimpton Lorien Hotel where we were meeting. The staff was noticeably happy and eager to please. The food was...
Innovating with Crazy Customers

Innovating with Crazy Customers

Alice (of Alice in Wonderland fame) had a very vivid imagination. Had she been on the job market today, she would have no doubt been sought by Pixar, Google or Amazon. If you read Lewis Carroll’s classic you know the colorful adventures of Alice’s wonder...
The Hidden Treasure of Absolute Focus

The Hidden Treasure of Absolute Focus

When I was in infantry officer candidate school at Ft. Benning, Georgia, a part of the training was learning to become a sharpshooter with a rifle. A sharpshooter designation is the highest level of marksmanship a soldier could attain; the sharpshooter badge qualified...