Celebrating National Jellybean Day with Customers

Celebrating National Jellybean Day with Customers

There is a fruit and vegetable stand in North Georgia that found a way to celebrate customers in a unique way every single day. The owner discovered the www.nationalday.com website. It turns out every day of the year is celebrated for something. When we drove by the...
Spring: A Time for Courageous Service

Spring: A Time for Courageous Service

Spring has sprung,Fall has fell.Winter’s here,And it’s cold as…usual. It was my first introduction to poetry. I was seven and all the second-grade boys thought the little poem was bold and smutty. We only recited it in the spring when we were feeling our oats. At...
The Magic of Service “Robust, Harper-Style”

The Magic of Service “Robust, Harper-Style”

Robust is a super cool word. It means strong, vigorous, and full-bodied. But, in the hands of our 9½-year-old grandniece, Harper Jane, it has a more majestic meaning and provides a powerful lesson for creating value-unique customer experiences. Here is the backstory....
Love as a Customer Retention Strategy

Love as a Customer Retention Strategy

She was over-the-top friendly. Her eye hugs made you feel you were in the presence of a forever friend. As she rang up my purchase at the checkout counter of the well-known department store, she commented on my cowboy boots. “You’re either from Texas or you got a heap...
Customers Want “the Second Shot!”

Customers Want “the Second Shot!”

I was fortunate enough yesterday to get my second COVID-19 vaccine. It was a giant relief, one that more than compensated for twenty-four hours of arm soreness. It was the peace of mind that, despite vaccine shortage or administrative challenges, I am now protected—at...
Do You Have a Customer Trim?

Do You Have a Customer Trim?

Boating is one of my passions. Few hobbies are more peaceful than a slow boat ride with your favorite beverage around the breathtaking lake on which I live. Or, more exciting than the hard pull of a large big mouth bass on a fishing line off the front of my pontoon...