by wiadmin | Nov 2, 2021 | Customer Loyalty
Before my grandfather passed away at age eighty-six, I asked him how his era was different from mine. “Our day was harder,” he said, “but happier.” The “harder” part I had expected; the “happier” part surprised me. I asked him for his reason. Looking out across a...
by wiadmin | Oct 26, 2021 | Customer Loyalty
It is a question I have asked my three granddaughters for years. Their imaginative answers often amuse me. But their responses gave me a peephole into their interests at the time. It is the type of question your customers ask every time they encounter you or your...
by wiadmin | Oct 19, 2021 | Customer Loyalty
One of my favorite Halloween memories was decorating the annual giant pumpkin with my son when he was young. As a toddler, he was primarily an observer as he watched me sculpt the face of the pumpkin with a scrimp knife. However, his commitment to the pumpkin-carving...
by wiadmin | Oct 5, 2021 | Customer Loyalty
We broke the bank when we bought out our current house and built a large indoor spa off the master bedroom. It is a godsend at the end of a hectic day. When our three granddaughters come for a visit, the spa becomes an aquatic playground. We keep snorkels on hand and...
by wiadmin | Sep 28, 2021 | Customer Loyalty
“What is something new and different your customers would say they have noticed recently?” It was a question I asked the CEO of a medium-sized company. The CEO, known for his impatience and strong personality, launched into a mini-sermon on the virtues of...
by wiadmin | Sep 7, 2021 | Customer Loyalty
Curb appeal. It is a fundamental tenet of residential real estate sales. And the concept applies way beyond the view from the curb to subtle detailed touches like a freshly baked apple pie in the kitchen. It is a recognition that a prospect’s antennae include...
