An organization’s values may shape or inform its culture. An organization’s brand influences how it shows up in the world and how customers remember and relate to it. An organization’s mission defines its purpose, its reason for being. An organization’s commitments...
Our friend Shaun Smith, of Smith+co in London, shared with us his favorite Lexus story as an example. A BMW owner walked into a Lexus dealership and announced that he was considering changing automobile brands. He had seen an ad about Lexus’ legendary service. But...
