Create Colorful Memory Bubbles

Create Colorful Memory Bubbles

A cousin of mine recently passed away. She had been very ill for a long time. She was surrounded by her immediate family as her spirit exited this world. At the funeral, I spoke to one of her family members about her final time. “Right before she breathed her final...
Make your customers’ experiences an adventurE

Make your customers’ experiences an adventurE

I have a confession. I almost always go for the “off the beaten path” choice. Tried and true is typically trumped by “I’ve never had that before.”  So, you can imagine my reaction when the waiter seated us and handed us the breakfast menu with the announcement:...
In Customers We Trust

In Customers We Trust

It is a well-known apple orchid in a rural area of the mountains. The orchid sells its crop via a large roadside stand. People drive for miles to get the sweet red apples grown in the orchid nearby. The mom-and-pop operation has been around for years. But mom and pop...
Surprise Customers with Unexpected Passion

Surprise Customers with Unexpected Passion

You’ve seen the tee shirt. “Underestimate me. That’ll be fun.” It has a bit of a smart-alecky tone, like someone who has been around the block a few times and is proud to show off. But it also has a super confident, “I can’t wait to...
Encourage Your Associates to “Show Off”

Encourage Your Associates to “Show Off”

She had the entire line of the check-out counter completely mesmerized. It was as if she was using us as her test audience for a comedy try-out. And she was funny and entirely unleashed. Yet, she never slowed her rhythmic action on the grocery story register and...