Extending the Service End

Extending the Service End

Watching a skilled magician is an exercise in awe. Try as we might to see through the sleight of hand, we come away amazed. We know there is a rational explanation. But in our hearts we aren’t so sure. It leaves us with a feeling of enchantment. Innovative...
Read Your Customer’s Mind

Read Your Customer’s Mind

It all started at one of those traveling fairs…the ones that set up in the parking lot of a shopping center with a few rides and attractions. She boasted she could guess your age for a dollar. If she got it wrong, you got to pick out a stuffed toy. Here talent...