by wiadmin | Jul 3, 2017 | Customer Loyalty
It had been over two years since I had stayed at the downtown Chicago Marriott. I hardly recognized the lobby interior given their renovation since my last stay. But, the desk clerk assumed I had the memory of an elephant and said, “You stayed on the 31st floor on the...
by wiadmin | Feb 10, 2014 | Customer Loyalty
One of the first things you learn about snowflakes in elementary school is they are all beautiful and all unique—no two alike. And, even though they appear white in color they are made of clear ice. It is a powerful metaphor for how we should treat customers....
by wiadmin | Jan 10, 2014 | Customer Loyalty
He sat on the right side of the pew a row up from me. Wearing noticeably expensive trousers, alligator shoes without socks and a new dress shirt, he looked like a wealthy man on holiday that, on a Sunday morning impulse, elected to stop by our quaint mountain church....
by wiadmin | Oct 8, 2013 | Customer Loyalty
Georganne Mires at Colwick Travel in Dallas has been my travel agent for over twenty years. When my friends chide me about why I don’t save tons of money by booking my flights and hotels on Tripadvisor, Orbitz or Expedia, I just tell them a Georganne story. “Assume...
