Outcome after the Outcome

Outcome after the Outcome

The outcome in grocery shopping is to get groceries desired as conveniently as possible, but that’s not the final memory the customer has of the experience. Ever gotten home and discovered two eggs were cracked? Or have a bloody cut of meat soil the birthday card you...
Surprise Your Customers with Hidden Treasure

Surprise Your Customers with Hidden Treasure

We had our granddaughters visit one weekend at our lake home. There is absolutely nothing more jarringly creative than a nine-year-old or more innocent than a seven-year old. Grandparents wonder why their grandchildren can’t stay “puppies!!” One morning we decided to...
It’s Not Easy Being Green

It’s Not Easy Being Green

Kermit the Frog (a.k.a., Jim Henson) sang an insightful song on both Sesame Street and The Muppet Show—“It’s Not Easy Being Green.” It could be about remarkable service. Some of the lyrics (written by Joe Raposo) go, “But green can be cool and friendly-like; and green...
Build Customer Loyalty through Participation

Build Customer Loyalty through Participation

“Dinner on the ground” was code for participation in small towns in the South when we were growing up. While this event went with all family reunions, its most special form of community occurred after certain church services. “Dinner on the ground” was a super event...
Share Your Customer’s Affinity

Share Your Customer’s Affinity

Welcome to October! It’s the month of beautiful autumn leaves, crisp air, and pumpkin spice everything. It’s also the month we celebrate National Customer Service Week (October 5-9). Today, I’m continuing my countdown to the big week offering my next...