Innovative Service is Like Western Boots

Innovative Service is Like Western Boots

I proudly wear Lucchese cowboy boots.  These chocolate brown accessories remain affixed to my feet at work and at leisure.  They have even become an integral part of my brand.  I get a lot of very favorable comments about my boots; no one ever noticed...
Take the Show on the Road

Take the Show on the Road

When Al Hopkins was a young boy he watched the other ten-year-olds wait for customers to stop by their sidewalk lemonade stands in the hot summer sun. Al abandoned the “stand” concept and took his lemonade business door-to-door. He made enough money in one summer to...
What if…? Kitchen vs. Cathedral

What if…? Kitchen vs. Cathedral

What if your customer’s experience was a window? Would it be like the windows in a typical kitchen or would it be innovative like the ones in a magnificence cathedral? My son and his fiancé elected to get married in a large antique church in mid-town Atlanta. Their...