Repeat Customers Are Not Necessarily Loyal Customers

Repeat Customers Are Not Necessarily Loyal Customers

Do you have loyal customers? If you said yes, I would ask, how do you know? Is it because they keep coming back? If that’s the case, I would call them repeat customers. To know if they are truly loyal customers requires a little more understanding. I’m not trying to...
The Curb Appeal of Innovative Service

The Curb Appeal of Innovative Service

Curb appeal. It is a fundamental tenet of residential real estate sales. And the concept applies way beyond the view from the curb to subtle detailed touches like a freshly baked apple pie in the kitchen. It is a recognition that a prospect’s antennae include...
Necessity is the Mother of Customer Co-Creation

Necessity is the Mother of Customer Co-Creation

Necessity is the mother of invention. And few things are more necessary to the success of an organization than customers. Leave that thought on the page and we will return to it very shortly. Napoleon knew that a military force was only as successful as the food it...