by wiadmin | Jul 5, 2022 | Customer Loyalty
I just returned from my high school class reunion. I visited with classmates I had not seen since our graduation many years ago. We looked at old photos in a slide show. I did not recognize many of my classmates who had dramatically changed since we donned our robes...
by wiadmin | Jun 21, 2022 | Customer Loyalty
Colonoscopy is an apt metaphor for this blog, as you will soon learn. It was that point when I was due the every-five-year medical invasion. The dreaded prep was simple, with little discomfort. The physician was charming, noticeably competent, and thorough in...
by wiadmin | Jun 7, 2022 | Customer Loyalty
Sometimes you can find an inspiring graphic on Instagram. One that recently caught my eye was a photo of a young girl in tears. The line at the top of the photo said: “He asked this girl: ‘Are you Hindu, Christian, or Muslim?’” She answered: “I am hungry.” It made me...
by wiadmin | May 24, 2022 | Customer Loyalty
One of the most famous automobile dealerships in the world is Sewell Village Cadillac in Dallas, Texas. After calculating the lifetime value of a loyal buyer, owner Carl Sewell, author of Customers for Life, said, “If the typical happy customer spends over...
by wiadmin | May 10, 2022 | Customer Loyalty
I have a confession. I almost always go for the “off the beaten path” choice. Tried and true is typically trumped by “I’ve never had that before.” So, you can imagine my reaction when the waiter seated us and handed us the breakfast menu with the announcement:...
