by wiadmin | Jun 22, 2021 | Customer Loyalty
It was raining hard. I was in the edge of a small town near where I live in a long line of “stop and go” traffic all slowed by the single traffic light in the center of town. A car from a side street was waiting to get in the line. I left a space between my car and...
by wiadmin | Oct 22, 2019 | Customer Loyalty
My granddaughters are in the annual early October throes of deciding on a costume for this coming Halloween. It is a chance for imagination and competition! Wonder Woman and Mal from Descendants, even Jasmine from Aladdin, are getting extra nods. It...
by wiadmin | Oct 8, 2019 | Customer Loyalty
Fall leaves are a lot like customers. They typically don’t depart simply due to the lure of a competitor like gravity invites a leaf to the ground. They are pushed out by the negative force of poor service or indifferent service. All my life I...
by wiadmin | Sep 10, 2019 | Customer Loyalty
The bank promises your account will be secure, the hospital pledges to be clean and the flight is guaranteed to land in the right city. They all care about customers, right? Or, are they caring about their core offering, not its recipient? When organizations...
by wiadmin | Aug 27, 2019 | Customer Loyalty
“You’ll nefver guess who will be the main attraction at our 6pm wine and cheese reception in the lobby. Last week we had a fortune teller everyone insisted was an extraterrestrial!” It was the “come on down” greeting on my guest room desk at the Hotel...
