Don’t “Spray and Pray” your customers

Don’t “Spray and Pray” your customers

When I was in combat training years ago, the proper use of combat weapons was obviously on the curriculum. Soldiers spent hours on a rifle range, improving their accuracy. They learned to dissemble a weapon in seconds blindfolded because that might be required for...
Are your customer loyal or just satisfied?

Are your customer loyal or just satisfied?

For many years, businesses used the word “satisfaction” as the evaluation customers used to telegraph their fidelity. “Your satisfaction guaranteed” was a very popular advertising tagline. Then we learned that three-fourths of customers who...
Sunflower service

Sunflower service

Sunflowers face east before sunrise. Its face also looks bright yellow and cheery, just like the sun it faces. And, during the day, that face of the flower constantly turns to follow the sun with its flower ending the day facing west.  Sunflowers symbolize...
Surprise Customers with Unexpected Passion

Surprise Customers with Unexpected Passion

You’ve seen the tee shirt. “Underestimate me. That’ll be fun.” It has a bit of a smart-alecky tone, like someone who has been around the block a few times and is proud to show off. But it also has a super confident, “I can’t wait to...
Necessity is the Mother of Customer Co-Creation

Necessity is the Mother of Customer Co-Creation

Necessity is the mother of invention. And few things are more necessary to the success of an organization than customers. Leave that thought on the page and we will return to it very shortly. Napoleon knew that a military force was only as successful as the food it...