by wiadmin | Nov 18, 2014 | Customer Loyalty
This is the season we find ways to thank customers for their patronage. We might send customers a note, a card, a 2015 calendar, a ‘thank you’ email or a Starbucks card. If the customer habitually gives loyal patronage to other service providers, your expression of...
by wiadmin | Feb 13, 2014 | Customer Loyalty
Rick McIntire called me last week! He was the really great sales person who sold me a GMC Jimmy SUV in Dallas about twenty years ago…that was at least four Lexus’s and a fire engine red Mazda Miata ago. Rick knows I changed brand affinity because the GMC dealership...
by wiadmin | Feb 12, 2014 | Customer Loyalty
Sixth grade is an awkward school year for most boys and girls. Girls look at boys as so immature and lame; boys look at girls as so confusing and weird. It was a time of stupid pranks, smutty jokes, and snickers about anything personal or private. And, one of the...
by wiadmin | Feb 11, 2014 | Customer Loyalty
The origin of Valentine’s Day is very instructive. It was initially associated with a religious celebration honoring St. Valentinus, a priest from Rome who was martyred about AD 496. Two stories (call them myths if you want to be completely accurate) frame the...
by wiadmin | Feb 7, 2014 | Customer Loyalty
Allowances were not something my dad believed taught kids a strong work ethic. So, I had to work for all my spending money. Living in a rural area, there were not a lot of paying chores for kids…except for baby-sitting and lawn mowing. My sister baby-sat; I mowed...
