Stop Stepping Over Dollars

Stop Stepping Over Dollars

One of the most famous automobile dealerships in the world is Sewell Village Cadillac in Dallas, Texas. After calculating the lifetime value of a loyal buyer, owner Carl Sewell, author of Customers for Life, said, “If the typical happy customer spends over...
Make your customers’ experiences an adventurE

Make your customers’ experiences an adventurE

I have a confession. I almost always go for the “off the beaten path” choice. Tried and true is typically trumped by “I’ve never had that before.”  So, you can imagine my reaction when the waiter seated us and handed us the breakfast menu with the announcement:...
Make Customers Think You Are Clairvoyant

Make Customers Think You Are Clairvoyant

A friend of mine has been in the market for a new house. With the seller’s market in full swing, he sold his house faster than he thought and was forced to put his stuff in storage and move into temporary quarters. This week, he raved about a house he saw that...
Do You Nurture Encore customers?

Do You Nurture Encore customers?

Robert E. Lee is a plantsman from Independence, Louisiana (no relation to the General.)  He is famous for creating the encore azaleas—a hybrid between a standard azalea and a Fourth of July Rhododendron. (I am not making up any of these patriotic...
Sunflower service

Sunflower service

Sunflowers face east before sunrise. Its face also looks bright yellow and cheery, just like the sun it faces. And, during the day, that face of the flower constantly turns to follow the sun with its flower ending the day facing west.  Sunflowers symbolize...
In Customers We Trust

In Customers We Trust

It is a well-known apple orchid in a rural area of the mountains. The orchid sells its crop via a large roadside stand. People drive for miles to get the sweet red apples grown in the orchid nearby. The mom-and-pop operation has been around for years. But mom and pop...