Signing Your Customers

Signing Your Customers

I live on a large lake known for great fishing and boating.  My neighbor put a large sign on the lake side of his boathouse that read: “Put Bimini Top Down.” The sign does more than warn the driver of the boat to lower the aluminum frame supported canvas cover...
Innovative Service as a Summer Camp

Innovative Service as a Summer Camp

We are in the season of summer camp! My three granddaughters all went to camp in July…for two weeks and in another state. Two went to camp in a neighboring state.  But, Kaylee, the oldest, flew cross country to California to an exclusively outdoor camp...
What’s In Your Customer Rolodex?

What’s In Your Customer Rolodex?

It had been over two years since I had stayed at the downtown Chicago Marriott. I hardly recognized the lobby interior given their renovation since my last stay. But, the desk clerk assumed I had the memory of an elephant and said, “You stayed on the 31st floor on the...
How is Your Service Egress?

How is Your Service Egress?

My mountain river house has a really cool feature. About 50 feet from the back porch there is a platform that sits right on the river bank. It is a romantic spot to sit and watch/hear/feel the river rushing by, especially on a clear starry night. Between the porch and...
Does Your Service Have a Busy Stage Door?

Does Your Service Have a Busy Stage Door?

The stage door. It is the thespian demarcation line between fact and fiction; between fantasy and reality. It is the place adoring fans await to see performers after a play or concert. It is a setting for autographs, selfies, and intimate relationship-building. It is...