by wiadmin | Nov 7, 2017 | Customer Loyalty
Brand loyalty starts and ends with the physical investment of its caretakers. When Ford turnaround CEO, Alan McNally, was CEO of Boeing, he drove a high-end Lexus. But, once his business address changed from Seattle to Detroit, his car preference changed to a Ford....
by wiadmin | Oct 31, 2017 | Customer Loyalty
I love Halloween. It comes with permission to dress up as something or someone else giving you the license behind the mask to be very silly and extreme. The accouterments that accompany this special day are also super cool—pumpkins with scary faces and candles inside,...
by wiadmin | Oct 24, 2017 | Customer Loyalty
Jerry’s Bait and Tackle is a watering hole near my lakefront home. It is an old-fashioned, all-purpose grocery store that sells everything from gasoline to fish bait to lottery tickets. Jerry’s know where the fish are biting, the latest community gossip, and where to...
by wiadmin | Oct 10, 2017 | Customer Loyalty
Fall leaves are a lot like customers. They typically don’t depart simply due to the lure of a competitor like gravity invites a leaf to the ground. They are pushed out by the negative force of poor or indifferent service. All my life I thought that Fall leaves...
by wiadmin | Oct 6, 2017 | Customer Loyalty
How would you feel if the grand opening of your new upscale steakhouse restaurant was in the fall of 2008? As your doors were opening, the Dow was falling 3600 points. Discretionary income was suddenly zero. And, your patronage was only 10% of what normal time would...
by wiadmin | Oct 5, 2017 | Customer Loyalty
Neighborhood Cleaners on Lake Oconee has been my dry cleaners for a few years. Like all great dry cleaners, they pick up and deliver if you prefer. They are as ecologically sensitive as they are interpersonally friendly. They’ll do off-the-beaten-path requests like...
