Stop Rubber-Stamping Customer Experiences

Stop Rubber-Stamping Customer Experiences

I was in a well-known retail store recently and overheard a customer say to her friend, “I am not coming back in this store again. It is always cookie cutter service…the same ‘how may I help you,’ the same, ‘credit or debit,’ and the same boring ‘thank you for...
The Power of Embedded Revolution

The Power of Embedded Revolution

Every month my black cat gets a tiny tube of Revolution® squirted on the back of her neck so she cannot lick it off before it gets absorbed into her skin. She hates it and always runs away for a while to privately work on re-shining her silky coat. She does not...
A Festival for Customers?

A Festival for Customers?

The cherry blossoms are peaking in Washington D.C. this very week. A jubilant array of over 3,000 pink and white trees decorate the Mall around the Washington monument and the Tidal Basin around the Jefferson Memorial. It is a sight of peace and beauty. And, on...
Random Customer Affirmation

Random Customer Affirmation

A week ago, I was the “Guest of the Day” at the Hilton Garden Inn in Scottsdale, Ariz. A really nice sign on the check-in counter said so. The desk clerk shook my hand, enthusiastically congratulated me, thanked me for my customer loyalty, and gave me special bag of...