by wiadmin | Sep 24, 2019 | Customer Loyalty
“Thank you for being my customers,” the clothing store manager said to a group of prospects who seemed to be loitering in his mall store. The uniqueness of his statement was that it was directed at three loud teenagers who seemed to be permanently attached to their...
by wiadmin | Sep 10, 2019 | Customer Loyalty
The bank promises your account will be secure, the hospital pledges to be clean and the flight is guaranteed to land in the right city. They all care about customers, right? Or, are they caring about their core offering, not its recipient? When organizations...
by wiadmin | Aug 27, 2019 | Customer Loyalty
“You’ll nefver guess who will be the main attraction at our 6pm wine and cheese reception in the lobby. Last week we had a fortune teller everyone insisted was an extraterrestrial!” It was the “come on down” greeting on my guest room desk at the Hotel...
by wiadmin | Aug 13, 2019 | Customer Loyalty
There is an old off-color joke about an uncultured, farmer’s daughter from the backwoods who lands a scholarship to a finishing school. On her first visit back home, she is asked by a group of her friends what she had learned. She proudly announced that...
by wiadmin | Jul 30, 2019 | Customer Loyalty
Several years ago, my consulting firm worked with a large retail shopping center company. At the time this REIT owned over 300 shopping centers around the country. The question my firm was asked to determine was this: Will the customer experience in...
by wiadmin | Jul 16, 2019 | Customer Loyalty
My wife is an educator; actually, she is a graduate school professor of educational leadership. She recently mentioned a powerful quote by revered educator, author and speaker Nicholas Ferroni that got me thinking about customers. But, then, just about...
