What’s Your Customer Experience Trailer?

What’s Your Customer Experience Trailer?

by | Jul 19, 2022 | Customer Loyalty

A few weeks before the 1994 movie, The Lion King came to theatres, my son and I went to the movies. The theatre aired the 90-second trailer of this new Walt Disney film. Elton John’s The Circle of Life played in the background. All the animals of the wild...
You Are Invited to a Customer Reunion

You Are Invited to a Customer Reunion

by | Jul 5, 2022 | Customer Loyalty

I just returned from my high school class reunion. I visited with classmates I had not seen since our graduation many years ago. We looked at old photos in a slide show. I did not recognize many of my classmates who had dramatically changed since we donned our robes...
Avoiding a Customer-Hostile Ending Memory

Avoiding a Customer-Hostile Ending Memory

by | Jun 21, 2022 | Customer Loyalty

Colonoscopy is an apt metaphor for this blog, as you will soon learn.  It was that point when I was due the every-five-year medical invasion. The dreaded prep was simple, with little discomfort. The physician was charming, noticeably competent, and thorough in...