Avoiding “The Goat Man” Syndrome

Avoiding “The Goat Man” Syndrome

When I was a young boy growing up in rural Georgia, the Goat Man was a real legend. He traveled all over the country with a large herd of goats pulling a dilapidated old wagon. I saw him twice over a dozen years. You could smell him coming long before you saw him. His...
Do Your Customer Experiences Feature Unicorns?

Do Your Customer Experiences Feature Unicorns?

“I write children’s books because there are no unicorns in adult literature, and today’s world needs unicorns.” The quote came from renowned children’s book author Jackson Pearce at a weekend Writers Retreat sponsored by Georgia Writers Museum. The sentiment could be...
Make the First Time a Charm

Make the First Time a Charm

Your mother advised, “You don’t get a second chance to make a good first impression.” Correct or incorrect, your customers’ first encounters with you and your organization teach them what to expect as well as whether to return. That first look shapes their...
Power of Remembering

Power of Remembering

This weekend was a time of remembering. My wife and I visited the National Infantry Museum in Columbus, GA. The magnificent museum traces the history of the U.S. infantry through realistic exhibits, amazing sound effects, with colorful displays and graphic movies. It...