Surprise Customers with Unexpected Passion

Surprise Customers with Unexpected Passion

You’ve seen the tee shirt. “Underestimate me. That’ll be fun.” It has a bit of a smart-alecky tone, like someone who has been around the block a few times and is proud to show off. But it also has a super confident, “I can’t wait to...
Paying Attention to Customer Details

Paying Attention to Customer Details

It was an experience I will always remember. I checked into the Oakland Waterfront Hotel in Oakland, CA. The front desk clerk had a special gleam in her eye when I presented my credit card. “We are so glad to have you,” she said, with a strong emphasis on the “so.” I...