by wiadmin | May 10, 2022 | Customer Loyalty
I have a confession. I almost always go for the “off the beaten path” choice. Tried and true is typically trumped by “I’ve never had that before.” So, you can imagine my reaction when the waiter seated us and handed us the breakfast menu with the announcement:...
by wiadmin | Sep 28, 2021 | Customer Loyalty
“What is something new and different your customers would say they have noticed recently?” It was a question I asked the CEO of a medium-sized company. The CEO, known for his impatience and strong personality, launched into a mini-sermon on the virtues of...
by wiadmin | Dec 1, 2020 | Customer Loyalty
All my life, I thought leaves departed trees in the fall because they got too old to hang onto the branch and gravity bested their grasp. It does not work that way. Trees literally release their leaves from the limb. Here is how a leaf becomes the prey of gravity....
by wiadmin | Sep 8, 2020 | Customer Loyalty
“Electricity” is a captivating song in the acclaimed Broadway hit (and movie) Billy Elliott. The song is actually the answer to a question the evaluator asked 11-year-old Billy after he had auditioned for a slot at the Royal Ballet School in London; “What does...
by wiadmin | Aug 11, 2020 | Customer Loyalty, Leadership
As a young boy, I spent about as much time at my grandparents’ home a quarter mile away as I did at my own. We lived in the country and a rural highway separated our houses. Sometimes, I stayed with my granddaddy after sundown and had to walk home in the dark. As a...