Don’t “Spray and Pray” your customers

Don’t “Spray and Pray” your customers

When I was in combat training years ago, the proper use of combat weapons was obviously on the curriculum. Soldiers spent hours on a rifle range, improving their accuracy. They learned to dissemble a weapon in seconds blindfolded because that might be required for...
What’s Your Customer Experience Trailer?

What’s Your Customer Experience Trailer?

A few weeks before the 1994 movie, The Lion King came to theatres, my son and I went to the movies. The theatre aired the 90-second trailer of this new Walt Disney film. Elton John’s The Circle of Life played in the background. All the animals of the wild...
Avoiding a Customer-Hostile Ending Memory

Avoiding a Customer-Hostile Ending Memory

Colonoscopy is an apt metaphor for this blog, as you will soon learn.  It was that point when I was due the every-five-year medical invasion. The dreaded prep was simple, with little discomfort. The physician was charming, noticeably competent, and thorough in...
“…But It’s Not What I Want!”

“…But It’s Not What I Want!”

Sometimes you can find an inspiring graphic on Instagram. One that recently caught my eye was a photo of a young girl in tears. The line at the top of the photo said: “He asked this girl: ‘Are you Hindu, Christian, or Muslim?’” She answered: “I am hungry.” It made me...
Surprise Customers with Unexpected Passion

Surprise Customers with Unexpected Passion

You’ve seen the tee shirt. “Underestimate me. That’ll be fun.” It has a bit of a smart-alecky tone, like someone who has been around the block a few times and is proud to show off. But it also has a super confident, “I can’t wait to...