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Customer Segments or Customer Need States? The Answer Is . . . Both by Joseph Michelli

Customer Segments or Customer Need States? The Answer Is . . . Both by Joseph Michelli

by wiadmin | Jan 21, 2020 | Guest Post

It’s been said, it’s not “what you know, but who you know.” I take that wisdom a bit further to say, it’s not what you know or who you know, but what you know about who you know. This is particularly true when it comes to what you know about the customers that you...

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