Create Colorful Memory Bubbles

Create Colorful Memory Bubbles

A cousin of mine recently passed away. She had been very ill for a long time. She was surrounded by her immediate family as her spirit exited this world. At the funeral, I spoke to one of her family members about her final time. “Right before she breathed her final...
What’s Your Customer Experience Trailer?

What’s Your Customer Experience Trailer?

A few weeks before the 1994 movie, The Lion King came to theatres, my son and I went to the movies. The theatre aired the 90-second trailer of this new Walt Disney film. Elton John’s The Circle of Life played in the background. All the animals of the wild...
You Are Invited to a Customer Reunion

You Are Invited to a Customer Reunion

I just returned from my high school class reunion. I visited with classmates I had not seen since our graduation many years ago. We looked at old photos in a slide show. I did not recognize many of my classmates who had dramatically changed since we donned our robes...
Avoiding a Customer-Hostile Ending Memory

Avoiding a Customer-Hostile Ending Memory

Colonoscopy is an apt metaphor for this blog, as you will soon learn.  It was that point when I was due the every-five-year medical invasion. The dreaded prep was simple, with little discomfort. The physician was charming, noticeably competent, and thorough in...
“…But It’s Not What I Want!”

“…But It’s Not What I Want!”

Sometimes you can find an inspiring graphic on Instagram. One that recently caught my eye was a photo of a young girl in tears. The line at the top of the photo said: “He asked this girl: ‘Are you Hindu, Christian, or Muslim?’” She answered: “I am hungry.” It made me...
Stop Stepping Over Dollars

Stop Stepping Over Dollars

One of the most famous automobile dealerships in the world is Sewell Village Cadillac in Dallas, Texas. After calculating the lifetime value of a loyal buyer, owner Carl Sewell, author of Customers for Life, said, “If the typical happy customer spends over...