by wiadmin | Apr 25, 2017 | Customer Loyalty, Leadership
What if you were required to fill out an online form if wanted the phone number or address of an enterprise with whom you wanted to do business? Let’s say you were driving to a meeting at their location and you needed to contact someone to let them know you were...
by wiadmin | Mar 21, 2017 | Customer Loyalty
The news announces that Sears is closing stores. Last week Macy’s and JC Penney made similar announcements. What’s happening to big box merchandising? Some can be blamed on the change in buyer demographics—“shop ‘til you drop” baby boomers are buying less as they...
by wiadmin | Jan 16, 2017 | Customer Loyalty, Leadership
Kaleidoscopes are really cool toys. Turn them or shake them and they surprise you with their ever changing cavalcade of sparkles! But, the stones inside (granddaughters call them jewels) never change. You don’t open up a kaleidoscope and change the cut glass that...
by wiadmin | Dec 13, 2016 | Customer Loyalty
“Is this a happy day for you?” I cheerfully asked the sales clerk as I was checking out of a large retail store. Ironically, “Joy to the World” was playing in the background and twinkling holiday lights were everywhere. To be honest, my query had an ulterior...
by wiadmin | Nov 21, 2016 | Customer Loyalty
A reputable B2B company recently received feedback indicating widespread customer concern they were not helping their customers remain on the cutting edge of their own industries. The company was so focused on trying to sell they lost sight of helping their customers...
by wiadmin | Sep 20, 2016 | Customer Loyalty
We checked into the Lake Lure Inn. Built in 1927, the antique North Carolina hotel served as command central for the making of the movie Dirty Dancing. You now can stay in the Patrick Swayze Suite or the Jennifer Gray Suite. Furnished with exquisite period furniture...
