The Ritual of Customer Experience

The Ritual of Customer Experience

It is the season for rituals. The Christian faith celebrates Easter with Maundy Thursday services, purple draped crosses, sunrise services, and poignant stories of resurrection. Judaism celebrates Passover to commemorate the liberation of the Israelites from Egyptian...
Are Your Customers Perennial?

Are Your Customers Perennial?

They surprise me every year with their unexpected beauty. One Spring day there is barren ground; almost the next day there are gorgeous flowers. They are the perennials in my yard. We have daylilies, daffodils, hydrangea (pink and blue) and more. The coolest part is...
Serve Your Customers When They Are ‘Hungry’

Serve Your Customers When They Are ‘Hungry’

I learned an important lesson early in my marriage: Never buy groceries when you’re hungry. With an empty stomach sending seductive messages to my rational brain, it ensured there was no governor on my “impulse-buy-button.” And, I was likely to bring home...
Closed Due to Lack of Interest

Closed Due to Lack of Interest

The sign on the front door of the restaurant told a significant story. And, it was photographed recently at the front door of a barbecue restaurant near my home in a resort area. The owner-manager claims he pays wages above the norm, hours are only four hours...
‘Sir, We Can Do Anything!’

‘Sir, We Can Do Anything!’

These powerful words were the front desk clerk’s response to my “I have a unique request.” Before even hearing my plea, he gave me a full-frontal view of the Ritz-Carlton hotel attitude. And, it was a few days before the Christmas holidays—a hectic time when I am...
Avoid Customer Service Water Traps

Avoid Customer Service Water Traps

There is a gorgeous golf course at the end of my driveway. My lakefront house sits on the water but right near the 13th tee. It is a Jack Nicklaus-designed course and the setting for many golf tournaments. While the 13th hole is gorgeous; the 14th hole gets the...