How Do You Get the CEO to Care About Customers?

How Do You Get the CEO to Care About Customers?

It is a question I get a lot from customer service leaders. They are convinced there is a missed tactic that, if implemented, would have the C-suite camping out in the contact center and inviting customers to board meetings. When I outline a number of possible...
“Did You Find Everything You Were Looking For?”

“Did You Find Everything You Were Looking For?”

It is a grocery store clerk mantra I typically hear as my groceries are being scanned and bagged. And, I am tired of it. I want to be surprised—tickled pink by what I found I was not looking for. Don’t give me mundane, functionally accurate, and “good enough.” Make my...
The Season of Customer Imagination

The Season of Customer Imagination

All my life, I thought leaves departed trees in the fall because they got too old to hang onto the branch and gravity bested their grasp. It does not work that way. Trees literally release their leaves from the limb. Here is how a leaf becomes the prey of gravity....
Is Your Customer Experience Beautiful?

Is Your Customer Experience Beautiful?

Check out the photo of this bearded iris in my side yard. Poet John Keats reminded us that “A thing of beauty is a joy forever.” I have a friend who grew up in the U.K. His two favorite superlatives are “beautiful” and “brilliant.” And, his labels have little to do...
Are Your Promises to Customers Sacred?

Are Your Promises to Customers Sacred?

Mescal is a unique adult beverage I occasionally enjoy. I like it served chilled and neat (meaning no mixers or ice). Mescal is in the same beverage family as tequila, but is made with different types of agave plants; tequila is made only with blue agave plants that...