Love as a Customer Retention Strategy

Love as a Customer Retention Strategy

She was over-the-top friendly. Her eye hugs made you feel you were in the presence of a forever friend. As she rang up my purchase at the checkout counter of the well-known department store, she commented on my cowboy boots. “You’re either from Texas or you got a heap...
The Leader’s Guide to Valentines

The Leader’s Guide to Valentines

I bet you think this is going to be a blog about praising and affirming your employees. Valentines are obviously those colorful cards with sweet “be my valentine” sayings and pink graphics. We all like getting them, even if it makes us feel a bit silly. But the...
Customers Want “the Second Shot!”

Customers Want “the Second Shot!”

I was fortunate enough yesterday to get my second COVID-19 vaccine. It was a giant relief, one that more than compensated for twenty-four hours of arm soreness. It was the peace of mind that, despite vaccine shortage or administrative challenges, I am now protected—at...