Chip R. Bell of ‘Inside Your Customer’s Imagination’: “Ask customers about their hopes and aspiration, not just their needs and expectations”
Excelling without Yelling
Guest post from Mike Horne. Sam was at it again with Brian, long-term colleagues, this time in a meeting with 70 others. The exchange between Sam and Brain was familiar to many and always disturbing and disruptive. Sam said, “You’re stupid if you think that will...
5 Things a Business Should Do to Create a Wow Customer Experience
