Necessity is the Mother of Customer Co-Creation

Necessity is the Mother of Customer Co-Creation

Necessity is the mother of invention. And few things are more necessary to the success of an organization than customers. Leave that thought on the page and we will return to it very shortly. Napoleon knew that a military force was only as successful as the food it...
Are Your Customers Seeing Monsters?

Are Your Customers Seeing Monsters?

My dad’s favorite childhood story was when a rural pond full of skinny dippers claimed they all saw a huge, evil monster. Every time he told the story, he would laugh so hard at the punchline he got tears in his eyes. Here is the short version… At the annual hog...
Happy Wild DaisIes Day

Happy Wild DaisIes Day

The photo you see is a group of daisies on the side of my backyard.  They are getting ready to celebrate Independence Day. While we traditionally wave Old Glory on this day, I want to wave wild daisies. Notice how they are all standing tall and proud—an appropriate...