The Curb Appeal of Innovative Service

The Curb Appeal of Innovative Service

Curb appeal. It is a fundamental tenet of residential real estate sales. And the concept applies way beyond the view from the curb to subtle detailed touches like a freshly baked apple pie in the kitchen. It is a recognition that a prospect’s antennae include...
The Allure of Simple Honesty

The Allure of Simple Honesty

Earlier this summer, my wife and I traveled over a thousand miles to get to the St. Lawrence River that separates the U.S. from Canada in upstate New York. We paid big bucks to hire the very best fishing guide in the Alexandria Bay area—Aziel Snyder. If was a perfect...
Making Special Days Special, Not About Specials

Making Special Days Special, Not About Specials

I was walking through a large retail store today and they were taking down all the Independence Day paraphernalia to replace them with sales goods themed around Labor Day. It made me sad. I could not help but view it as a metaphor for our short-term, time’s up world...