Great Customer Service as Boat Carpet

Great Customer Service as Boat Carpet

We broke the bank when we bought out our current house and built a large indoor spa off the master bedroom. It is a godsend at the end of a hectic day. When our three granddaughters come for a visit, the spa becomes an aquatic playground. We keep snorkels on hand and...
Innovation is the New Symbol of Survival

Innovation is the New Symbol of Survival

“What is something new and different your customers would say they have noticed recently?” It was a question I asked the CEO of a medium-sized company. The CEO, known for his impatience and strong personality, launched into a mini-sermon on the virtues of...
Repeat Customers Are Not Necessarily Loyal Customers

Repeat Customers Are Not Necessarily Loyal Customers

Do you have loyal customers? If you said yes, I would ask, how do you know? Is it because they keep coming back? If that’s the case, I would call them repeat customers. To know if they are truly loyal customers requires a little more understanding. I’m not trying to...