by wiadmin | May 24, 2022 | Customer Loyalty
One of the most famous automobile dealerships in the world is Sewell Village Cadillac in Dallas, Texas. After calculating the lifetime value of a loyal buyer, owner Carl Sewell, author of Customers for Life, said, “If the typical happy customer spends over...
by wiadmin | Apr 19, 2022 | Guest Post
An organization’s values may shape or inform its culture. An organization’s brand influences how it shows up in the world and how customers remember and relate to it. An organization’s mission defines its purpose, its reason for being. An organization’s commitments...
by wiadmin | Mar 17, 2020 | Customer Loyalty
Stripes is one of my favorite movies. Starring Saturday Night Live comedians Bill Murray and John Candy, the 1981 hit movie features a scene in which new Army recruits (including Murray and Candy) are in a “get-acquainted” circle with their basic training platoon...
by wiadmin | Aug 4, 2015 | Customer Loyalty
When famed anthropologist Margaret Mead first visited Samoa in the South Pacific, it led her to write in the preface of her book Coming of Age in Samoa, “Courtesy, modesty, good manners, conformity to definite ethical standards are universal… It is instructive...
by wiadmin | Apr 4, 2014 | Customer Loyalty
Value-added literally means taking what the customer expects and adding more. As new value is added, up also go the customer expectations setting up a path to a dead-end street. At some point, the additions exceed what is cost-effective. The solution: innovative...
