Build Customer Loyalty through Participation

Build Customer Loyalty through Participation

“Dinner on the ground” was code for participation in small towns in the South when we were growing up. While this event went with all family reunions, its most special form of community occurred after certain church services. “Dinner on the ground” was a super event...
Calling Your Customer’s Name

Calling Your Customer’s Name

As a young boy I spent a lot of time with my grandfather. We spent hours together fishing, working in the fields, and telling tall tale stories around a fire. One of my favorite memories was sitting out under the stars in his backyard listening to night birds. In the...
How to Spot a Great Mentor

How to Spot a Great Mentor

So, you are looking for a mentor! They come in many shapes, sizes and varieties. But, the best mentors have a few common characteristics. Doing your homework with the following mentor shopping list in mind can be the difference between getting stuck with an...
Value-Unique Trumps Value-Added

Value-Unique Trumps Value-Added

Value-added literally means taking what the customer expects and adding more.  As new value is added, up also go the customer expectations setting up a path to a dead-end street.  At some point, the additions exceed what is cost-effective.  The solution: innovative...
The Innovative Customer Mentor

The Innovative Customer Mentor

“Act wisely toward outsiders, making the most of the opportunity,” wrote Paul in his letter to the church at Colossae, a city near what is now Eskihisar, Turkey. “Your speech should always be gracious and sprinkled with insight so that you may know how to respond to...