The Valentine as Customer: Authentic Caring

The Valentine as Customer: Authentic Caring

Rick McIntire called me last week!  He was the really great sales person who sold me a GMC Jimmy SUV in Dallas about twenty years ago…that was at least four Lexus’s and a fire engine red Mazda Miata ago.  Rick knows I changed brand affinity because the GMC dealership...
The Customer as Valentine: Include Everyone

The Customer as Valentine: Include Everyone

Sixth grade is an awkward school year for most boys and girls.  Girls look at boys as so immature and lame; boys look at girls as so confusing and weird.  It was a time of stupid pranks, smutty jokes, and snickers about anything personal or private.  And, one of the...
The Customer as Valentine:  All You Need is Love

The Customer as Valentine: All You Need is Love

The origin of Valentine’s Day is very instructive.  It was initially associated with a religious celebration honoring St. Valentinus, a priest from Rome who was martyred about AD 496.  Two stories (call them myths if you want to be completely accurate) frame the...
Leadership as a Christmas Ornament

Leadership as a Christmas Ornament

Sooner or later it happens if you decorate enough Christmas trees. At some point you discover that almost all of the ornaments are handmade or have some special meaning. Discarded are those generic, store bought ones that looked pleasing to the eye but had no short...