by wiadmin | Jul 5, 2016 | Customer Loyalty
Walk into the lobby of a Westin Hotel and your nose knows the scent suddenly shifts from the “smell of the street” to a signature fragrance called “White Tea.” Reach the checkout counter of Dallas garden center Nicholson-Hardie and you can pet a big calico cat...
by wiadmin | Feb 3, 2015 | Customer Loyalty
Imagine you are a cookie. Life begins as a ball of dough someone kneads and rolls flat. Patted into a circle you are placed on greasy cookie sheet and thrust into a hot oven. After a long wait in a dark oven, you are dragged out for cooling. But, then something...
by wiadmin | Jan 27, 2015 | Customer Loyalty
It was a really cool interview questions in the 80’s—if you could come back as an animal, which would you choose? It was used in team building to help participants peel back the emotional veneer. I recall one hard-nosed manager revealing he would come back as a duck....
by wiadmin | Aug 5, 2014 | Customer Loyalty
I proudly wear Lucchese cowboy boots. These chocolate brown accessories remain affixed to my feet at work and at leisure. They have even become an integral part of my brand. I get a lot of very favorable comments about my boots; no one ever noticed...
by wiadmin | Jun 6, 2014 | Leadership
Someone once asked famed college football coach turned ESPN commentator Lou Holtz what he considered to be the toughest part of his job as a coach. With his typical “aw shucks” charm, he finessed the question but ultimately communicated that one of the hardest parts...
